Amazon analytics tools: 10 picks for sellers and brands

Which Amazon analytics tools are worth a look?

These ten Amazon analytics tools cover the jobs sellers and brands pay for: product and keyword research, profit per product, retail media and the raw data behind it. Every price comes from the tool's own site. Where a site shows monthly and yearly billing, we list the monthly price. [h10] [js] [sb] [ss]

Commerce Spine is our own product, built by SellerPlex. It sits first because it answers one job well: giving your own AI agent your Amazon data. Where another tool is the better pick, we say so in its section. [cs-site]

Commerce Spine: Amazon data for your own AI agent

Commerce Spine is a managed Amazon data warehouse with a read-only API. It brings Ads and DSP, Marketing Stream, Seller Central, Vendor Central and Brand Analytics data into one place. Performance rollups refresh daily and Brand Analytics weekly. Your agent then builds on it: dashboards, Slack alerts and weekly profit reports. Claude and Claude Code connect through a plugin, while Codex and Cursor call the API. [cs-site]

The free plan covers one connected account with 30 days of history, 20 queries an hour and 40 a day. The $49 plan covers up to 3 accounts with 1,000 queries a day and a 90-day query window. The $149 plan covers up to 12 accounts. Both paid plans include 5 hours with a senior AI developer. [cs-site]

SellerPlex runs its own PPC, supply chain and account health teams on the same data layer. Tokens are read-only, so nothing can change your bids, listings or prices. For the full picture of what the Amazon data API returns, see our guide. If you want finished dashboards without an agent, Nova Analytics or Sellerboard gets you there faster. [cs-site]

Helium 10: research, ads and profit in one suite

Helium 10 covers product research, keyword research, ads and daily operations. Platinum costs $129 a month, or $99 a month billed yearly, for sellers with up to $100K in yearly sales. Diamond costs $359 a month for sellers between $100K and $10M. [h10]

Diamond adds rules-based ad automation, profit and loss reporting, inventory management and Helium 10 MCP with up to 1,000 calls. Enterprise starts at $1,499 a month, billed annually, for 10+ users and 15+ seller accounts. Pick Helium 10 when keyword research is the main job, and note that Platinum lists its profit reporting as limited. [h10]

Jungle Scout: product research for new and growing sellers

Jungle Scout Catalyst is the plan family for new and growing sellers. On monthly billing, Starter costs $49, Growth Accelerator $79 and Brand Owner + CI $149. Each plan comes with a 7-day money-back guarantee. [js]

Brands with more than $1M in yearly revenue are pointed to Jungle Scout Cobalt, sold through a demo. It also offers Jungle Scout MCP, which brings its Amazon insights into your AI tools. Choose it when finding and launching products matters more than detailed profit accounting. [js]

Nova Analytics: profit and PPC dashboards with an MCP

Nova Analytics starts at $49 a month with a 14-day free trial and no credit card. The plan includes profit and loss analytics, PPC analytics, inventory management, Buy Box %, a BSR tracker and unlimited MCP calls. Extra Seller Central accounts start at $49 a month each. [nova]

Agencies and large operations get a custom plan with unlimited accounts, unlimited team seats and a data warehouse option. Nova says more than 3,000 users trust it. It fits sellers who want a finished profit view and an AI connection in the same tool. [nova]

Sellerboard: low-cost profit tracking

Sellerboard is a profit dashboard for Amazon sellers. It factors in storage, inbound shipment and labeling fees plus more than 100 other Amazon fees. On monthly billing, Standard costs $19 a month for up to 3,000 orders. Professional is $29, Business $39 and Enterprise $79. [sb]

Every plan starts with a 1-month free trial and no credit card. PPC optimization, inventory management and refunds for lost inventory sit in the same tool. Sellerboard says 20K+ Amazon sellers trust it. For plain profit tracking it is the lowest paid entry price on this list. [sb]

DataHawk: analytics across Amazon, Walmart and more

DataHawk brings Amazon, Walmart and other marketplace data into one platform. It offers executive-ready dashboards, daily performance alerts and AI-guided insights. Pricing is custom, on annual plans, and starts with a demo. Its pricing page promises a fast go-live within weeks, and DataHawk also offers an MCP for AI tools. [dh]

DataHawk suits brands that sell on more than one marketplace and want dashboards built for them. We put it side by side with our own product in DataHawk alternative for teams that run their own AI. [dh]

SmartScout: market, brand and seller research

SmartScout maps the Amazon market at product, brand, seller and category level. On monthly billing, Basic costs $49 a month, Essentials $119 and Business $299. Each plan comes with a 7-day money-back guarantee. [ss]

Basic gives snapshot data on 30,000,000+ active products plus keyword research. Essentials unlocks brand level data and Business unlocks seller level data. Business also adds a snapshot MCP for your AI tools. Use it to size up competitors and categories before you commit to a product. [ss]

Amazon Brand Analytics: the free option in Brand Registry

Amazon Brand Analytics comes with Amazon Brand Registry, which Amazon describes as a free program. It lets you analyze trends in customer searches and purchases. To enroll, you must be the trademark owner for your brand. [ba]

It costs nothing, so a brand owner should start here. To join it with ads or profit data you need another tool. Commerce Spine pulls Brand Analytics into the same warehouse as your ads and sales data, which our guide to Amazon reporting data walks through. [ba] [cs-site]

Pacvue: retail media for large brands and agencies

Pacvue calls itself an AI-powered Commerce Media OS. Teams use it to plan, run and measure ads across 100+ retailers, with Amazon Marketing Cloud tools and a Pacvue MCP in the same platform. Pacvue says 70,000+ global brands and agencies are powered by it. [pacvue]

Pacvue sells through a demo, with no price on its homepage. Pacvue fits brands and agencies that run retail media on many retailers at once. A single-brand Amazon seller will usually get more value from the tools above. [pacvue]

Sellerise: profit and keyword tracking on a budget

Sellerise starts at $19.99 a month for one seller account and up to 1,000 orders a month. Starter includes financial analytics, a keyword tracker and smart alerts. Growing costs $39.99 a month and adds reimbursement tools and SQP insights for two accounts. [sellerise]

Every paid plan listed has a 7-day free trial, and agencies get their own pricing. Pick Sellerise if you want profit and keyword tracking together for a small catalog. [sellerise]

How do you choose between these tools?

Start with the question you need answered every week. For product and keyword research, Helium 10, Jungle Scout and SmartScout lead. For profit per product, Nova Analytics, Sellerboard and Sellerise are built for it. [h10] [js] [ss] [nova] [sb] [sellerise]

If your team already works in Claude, Codex or Cursor, give the agent the data directly. Commerce Spine is free on one account. Our SP-API versus Commerce Spine guide shows what building that pipeline yourself takes. [cs-site]

Selling on Walmart too, or buying ads on many retailers? DataHawk and Pacvue cover more channels, on custom pricing. [dh] [pacvue]

Sources

1. Commerce Spine plans, limits and data
2. Helium 10 pricing
3. Jungle Scout Catalyst plans
4. Nova Analytics pricing
5. Sellerboard plans and pricing
6. DataHawk pricing
7. SmartScout pricing
8. Amazon Brand Registry and Brand Analytics
9. Pacvue Commerce Media OS
10. Sellerise pricing