Your AI is smart. It just can't see your Amazon data.

Commerce Spine is the Amazon seller data API for AI agents: a managed data warehouse for the AI you already run, plus an action layer for reviewed ad-change proposals. Your agent reads ads and sales data in one place and builds on it: dashboards, Slack alerts, weekly profit reports. No credits, and your data never goes to a model you did not pick.

Preview the console

The same data layer SellerPlex's own teams use for their Amazon analysis.

Amazon Ads Verified Partner Amazon SPN Certified

The brands already running on Commerce Spine

all about juicingcooking gift set coelephantstocketta vitaidetectmenfirstminisplits4lessnutravilleoptimal carnivorepurify lifesinless snacksswitch supplementsvidal craftswashi tape shopyellow mountain imports
casablanca marketcross and gloryessential stacksheadlight glasseskerala botanicsmilk snobnew healthnutravospurely northwestsheer strength labssitka farmsthird eye cacaowall charmerswavesrxzentoes

Same data. Whichever agent you run.

+ anything that can call an API
Claude
Build me a board of search terms that spend money without orders
commerce-spine · searchTermPerformance · 1,284 terms ✓
Built it as an artifact. 312 search terms spent money this month without a single order. wasted-spend · artifactOpen ↗ $412large hiking backpack0 ORDERS $288chef knife gift set0 ORDERS $96dog harness no pull2 ORDERS
Have it email me every Monday
scheduled · weekly digest ✓
Scheduled. It re-queries your live warehouse each Monday, so the numbers are never stale. Wasted Spend WatchWEEKLY 312search terms with spend and no orders runs Mondays 07:00email + Slack
Reply to Claude…Fable 5

Right now you have two bad options.

Export and paste

Download the Seller Central report. Download the Ads report. Paste both into your agent and hope the context window holds. The data is stale before you finish, nothing joins to anything, and next week you do it all again.

Rent a bundled AI

Sign up for an all-in-one tool and you get someone else's chat window, someone else's model routing, and a credit meter that decides how many questions you are allowed to ask about your own business. Run out mid-analysis and the answer is: upgrade.

The agent you already run can reason about your business just fine. It simply has nothing to read.

Connect Amazon seller data to your AI.

Amazon does not give you one API. It gives you Ads and Seller Central, each with its own auth, shapes, quirks and rate limits. We absorb all of that and hand your agent a single interface. And we are not a connector. A connector proxies live endpoints and forgets everything the moment the call ends. This is a warehouse: your history is stored, joined across sources and query-ready, so your agent can compare this week to last quarter without re-pulling anything.

1

Connect your Amazon accounts

Authorize Ads and Seller Central through Amazon. We never see your login.

2

We build your warehouse

We backfill 30 days, then keep syncing. Everything is cleaned and joined across sources.

3

Query from your own AI

Install the plugin, add your token. Your agent gets the full data dictionary: 247 documented fields.

Amazon Ads Seller Central COMMERCE SPINE WAREHOUSE cleaned + normalizedjoined across sourceshistory kept from day onerefreshed daily AI-first APIscoped tokens · logged your agentClaude CodeCodex · Cursor YOUR AMAZON DATAWE MAINTAIN THISYOU KEEP THIS

Built in layers, like a spine.

Each layer stands on the one below it, so every ad change and every suggestion traces back to the same warehouse numbers your agent reads.

Data layer

Your Amazon data, stored and joined

Ads and Seller Central in one managed warehouse, 30 days backfilled at first sync and kept from then on. Your agent reads it through the plugin or the API.

See the data coverage
Action layer

Ad management that runs on the data

The action layer applies reviewed proposals on Sponsored Products: keyword bids, campaign status, negative keywords and placement bids. Every change is logged, and you can follow each one in the console's action queue.

See it in a demo

Querying is step one. Building is the point.

Any data tool can answer "what is my ACOS". The reason to put this data inside a coding agent is that the agent does not stop at the answer. It writes the thing that watches the number for you, and it keeps running after you close the laptop.

Dashboard

A wasted-spend board that updates itself

Your agent reads search terms and spend, writes the dashboard and points it at your live warehouse. You open a URL, not a spreadsheet.

Alert

Stock and account warnings in Slack

A scheduled check that posts when a best-seller runs low on supply or a listing needs attention. Written once, running from then on.

Report

Monday profit summary, per marketplace

A scheduled job your agent wrote against a stable, documented schema, so the same query returns the same shape every week and the report does not quietly break.

Tool

Whatever your operation actually needs

Negative keyword sweeps, margin rollups across brands, an internal tool for your VA. If your agent can write it, it can run it on this data.

You also get the skills our own agency runs on.

This is the part competitors cannot copy quickly. SellerPlex runs a full Amazon agency, and our PPC, supply chain and account health teams have spent years building the analysis methods they use daily. Those same skills and agents ship inside your subscription, so your agent starts out sounding like someone who runs accounts for a living instead of a blank model with database access.

PPC Semantic Analyst

Root-caused, prioritized insights instead of a metrics dump. Tells you what moved, why, and what to look at first.

Ads Query Orchestrator

Plans multi-step pulls across tables so your agent does not reinvent the joins every session.

Profit-First PPC Analyst

Recommendations ranked by profit impact, using your ad data and the costs you bring.

Amazon Ads Entities

A conceptual map of the Ads hierarchy, portfolio to target, linked to the selling entities it spends against.

Amazon seller data coverage and refresh rates.

Stop stitching exports. Ads and Seller Central data arrive joined and query-ready, with your history intact.

14
query-ready entities today
247
documented fields your agent understands
30 days
backfilled at first sync
2
Amazon sources joined for you
Amazon Ads APISponsored Products and Sponsored Brands, campaign through search-term grain, plus placements, audiences and negative targets.
Seller CentralSales and traffic, listings, inventory and account data.
Brand AnalyticsIntegration built for search query performance, catalog search performance and shopper behavior.

One catalog, one contract

EntitiesTyped, deduplicated and joined across sources, with derived metrics computed for you.
History30 days backfilled at first sync, then kept from that day forward, so it compounds.

Freshness, published

Performance rollupsdaily

Every live entity in the console shows its last successful sync.

Questions your agent can finally answer.

Just ask, or tell it what to build. Your agent drafts and reports; you decide what happens in your account.

ppc> Root-cause the ACOS jump on our top 10 ASINs last week. Campaign by campaign, with the numbers.
search terms> Which search terms burned spend with zero orders this month? Rank by wasted dollars.
search terms> Compare sales from branded search terms across our campaigns for the last 8 weeks.
ppc> Which campaigns spent more than last month with fewer orders?
portfolio> Rank every client account by ACOS change this month. Flag the two that need a call today.
reporting> Write a job that posts a Monday sales and ad spend summary per client to our Slack.
ppc digest> Every Friday, email each account manager their ACOS by campaign type, week over week. Flag anything that moved more than 10%.
onboarding> New client connected yesterday. Summarize the account: top ASINs, spend structure, obvious leaks.
retail> Compare sales by ASIN for the last 8 weeks. Which products are losing revenue?
inventory> Which ASINs will run out of stock in the next two weeks at the current sales pace?
search terms> Which ad search terms get clicks but no orders?
sales> Which ASINs lost sales in the last four weeks?
sales watch> Check sales by ASIN every week and alert me when they drop.
bid proposals> Draft bid-change proposals for every keyword above target ACOS, as a CSV I can review.
integrations> Pull yesterday's ad spend and orders per marketplace into our BI tool every morning.
inventory> Flag every ASIN under 14 days of supply and post the list to Slack each morning.
Chat is where you explore. Code is where it compounds. Because the schema is stable and documented, the same query returns the same shape every time. Your agent can write scripts and scheduled jobs that keep working, instead of chat sessions that evaporate.

Amazon data API pricing. No credits.

Price is not the reason to pick this, and we would rather you chose us for the data quality. But the pricing model matters, because credit systems meter your curiosity. Nobody can tell you what a credit buys before you spend it, and the meter always runs out in the middle of the analysis that mattered. We think that is a bad way to treat an operator.

Commerce Spine is a flat monthly subscription. Price scales with data volume: how many brand accounts and marketplaces you connect. It never scales with how many questions you ask.

There is a free tier, and it is a real product. One connected Amazon account, 30 days of history, the full catalog and the full API. Not a trial that expires, not a sandbox with fake data. The caps are printed here, the same way the paid caps are.

Your AI costs stay yours. You already pay Anthropic or OpenAI for a model you trust. Keep doing that, at their prices, on the plan you have. We will never mark up tokens or route your data through a model you did not pick.

Your bill should be the most boring thing about your data stack.

What flat actually means
FreePaid
Connected accounts13 to 12
History backfilled30 days30 days
Requests per hour203,600
Requests per day401,000
Date window per query30 days90 days
Data scanned per month1.5 GB150 GB
Rows per page500500
Query timeout60 s60 s

Applied per organization, not per token, so minting more keys does not buy more quota. Printed here, enforced in the API, no overage billing. Amazon caps historical data at 90 days; we backfill 30 at first sync for every account and keep everything from that day forward, so your history compounds.

Launch pricing

Start free on one account, upgrade when you connect the second. Both paid plans include 5 hours with one of our senior AI developers, for onboarding, for porting what you already built, and for standing up your first dashboard or alert with you.

Brand
$49/mo

Up to 3 connected accounts (brand and marketplace pairs). 1,000 queries a day instead of 40, a 90-day query window, 150 GB scanned instead of 1.5, all included skills, and 5 hours of senior AI developer time.

Renews monthly at $49 until you cancel. Cancel anytime.

Start on Brand
Portfolio
$149/mo

Up to 12 connected accounts across brands and marketplaces, priority support, 5 hours of senior AI developer time, everything in Brand.

Renews monthly at $149 until you cancel. Cancel anytime.

Start on Portfolio

Free accounts let us read the connected account to build you a tailored growth proposal. That is the trade, and it is the only thing free costs you. Running more than 12 accounts, or an agency? Talk to us, portfolio pricing scales with connections, not questions.

Scoped by design. Your model by choice.

Every request logged

Every request is logged with the token that made it, and each response carries a requestId. Give each agent or script its own token and you can see exactly what it asked for.

Scoped access

Tokens are scoped to your organization's data. Team management in the console controls who holds which token. Revoke instantly.

Your model, your terms

Your prompts and query results go to the model you chose, under your agreement with that provider. We never see your conversations and never proxy your AI traffic.

Standard Amazon consent

Access is granted through Amazon's own authorization flow and revocable there at any time. Your data lives in a managed, isolated data warehouse on Google Cloud.

Agency and software, kept apart

SellerPlex runs an agency too, so we built for that objection: your warehouse is segregated per organization and the agency side has no path into it. Maintenance access sits with the engineers who run the infrastructure, nobody else.

Tools that promise an AI will "run your business" want write access to everything and your trust in an autonomous model. We built the data layer first, and the action layer on top of it works on your ads only: every change it makes is logged, and everything else stays in code you wrote and can read.

The data layer our own agency runs on.

SellerPlex is a full-service Amazon agency behind Amazon PPC management and account management for 6 to 8 figure sellers. Our teams use this exact warehouse and API, with these same skills, against client accounts with real money on the line.

The schema is shaped by people who actually operate accounts, so the joins you need exist and the rollups answer real questions. And when Amazon changes an API or a report format, we feel it the same morning you would, and we fix it because our own teams are blocked too.

We productized our own infrastructure. The alternative was watching everyone duct-tape their own version of it. And it keeps compounding: what we build for our own teams this quarter shows up as a Commerce Spine feature next.

About SellerPlex

PPC

Bid and budget work on the profit-first skill set, with the action layer making the Sponsored Products changes.

Supply chain

Shipment and stock planning on the same warehouse.

Account health

Monitoring built on the same data pipeline.

Thin on purpose.

Other tools make the web app the product and lock your workflow inside it. Ours holds your accounts, data catalog, tokens and the action layer's ad controls, then gets out of the way. The real interface is the one you already live in. We are not going to build a worse chat window than the one on your machine.

Commerce Spine console: data catalog with freshness and column count per entity
Data catalog and freshnessEach entity, its columns and the last successful sync per account.
Commerce Spine console: connected Amazon accounts by brand and marketplace
Connected Amazon accountsSeller Central and Ads connections per brand and marketplace.
Commerce Spine console: API tokens and recent API activity
API tokens and activityCreate and revoke the tokens your agents use, and see every request they made.

"Couldn't I just build this myself?"

It is the first question every technical buyer asks, and it deserves a straight answer rather than a sales one. Yes, you could. Here is what building on the Amazon SP-API actually costs.

Amazon has to approve you first

Most of the useful data sits behind an application you must build, submit and get approved on Amazon's marketplace. That is paperwork you cannot code around. We already carry that approval, so you skip it entirely.

The hard part is the architecture, not the code

Pulling a report is a weekend. Making millions of rows across Ads and Seller Central land clean, joined and consistent enough that an agent can reason over them without burning tokens or contradicting itself is a different problem. Ours took months of full-time work by people who do this for a living.

It never stops needing maintenance

Amazon changes report formats, deprecates endpoints and shifts fields. Every one of those is an evening you spend repairing a pipeline instead of running your business. When it breaks for us, our own agency is blocked too, so it gets fixed that morning.

You are buying back the boring part

You keep the interesting work: the analysis, the automations, the tools your agent writes on top. You hand off the ingestion, the schema drift, the retries and the access management. That is the whole trade.

Already built something? That is the normal case

Most people we talk to have already wired up some version of this, and the real question is not whether ours is better in theory but what switching costs them. That is exactly what the included developer hours are for: one of our senior AI developers sits with you and ports what you already have onto the warehouse, so you are not rebuilding your own tooling on your own time.

Pick your data layer deliberately.

Compared onBundled AI toolsDIY SP-API pipelineCommerce Spine
AI modelTheirs, routed for youYoursYours
Pricing meterCredits, undefined per taskEngineering time, infrastructure and maintenanceFlat: $0 for 1 account, $49/mo for up to 3, $149/mo for up to 12, limits published
InterfaceTheir chat windowWhatever you buildYour agent, plugin plus skills
Data depthWhat their UI surfacesWhat you have time to pipelineA full warehouse joined across Ads and Seller Central; 14 curated entities
Scripts and scheduled jobsLocked to their workflow builderYes, you maintain itYes, a stable documented schema, we maintain it
Works with your other toolsLimited to the integrations they chose to buildYou build every connector yourselfNaturally: your agent joins Commerce Spine data with any API it can reach, from Data Dive to your ERP, CRM or own databases
Who decides what happens in your accountTheir automation, often with write accessYour callYou do: your agent drafts, and every ad change the action layer makes is logged
When Amazon changes an APIThey fix it, eventuallyYou fix it, at 2amWe feel it the same morning you do, our own agency is blocked until it's fixed

If you want your AI to finally know what is happening in your account, this is the layer it has been missing.

Commerce Spine questions and answers.

Something else? Book a demo or write to [email protected].

What is Commerce Spine?
Commerce Spine is SellerPlex's managed Amazon data warehouse and API for sellers, agencies and AI builders. It stores and joins Amazon account data so your own AI agent can query it and build reports, dashboards and alerts, and its action layer applies reviewed ad-change proposals on Sponsored Products. Start with how it works, check data coverage, or compare plans and limits.
What does the action layer do?
It applies reviewed proposals on Sponsored Products: keyword bids, campaign status, negative keywords and placement bids, built on the same warehouse your agent reads. Every change is logged, and you can follow each one in the console's action queue. An AI suggestion layer comes next, once organic data lands in the warehouse: it will propose what to change and explain why. Book a demo to see it working.
Why is there no chat UI or bundled AI?
Because you already have one you like. Bundled AI means someone else picks the model, routes your data through it, and meters your usage in credits. Commerce Spine ships as a plugin, skills, and an API token for the harness you already run: Claude Code, Codex, Cursor, or anything that can call an API. We would rather be the best data layer than the fourth-best chat window.
Which AI tools does it work with?
Anything that can hold an API token and make an API call. The official plugin gives Claude Desktop and Claude Code first-class access: install it, sign in once, and your agent knows the full data dictionary. From Codex, Cursor, custom agents or plain scripts you use the same API directly with a scoped token, and the documented schema makes that straightforward. If your setup can make an HTTPS request, it can query your warehouse.
Why can't I just vibe-code this myself?
You can absolutely stack Amazon exports into your own database, and for a weekend project that works. The problem is not the first build, it is the second year of owning it. The Amazon API surface is genuinely complex, and the data volume needs real infrastructure: constant updates, curation and organization before an agent can use it reliably. Vibe-coded pipelines tend to end up expensive, token-heavy and inconsistent, because the hard part is not the code, it is the underlying architecture. Ours took months to tune, full time, by people who do this for a living. There is also paperwork you cannot code around: most of the deeper Amazon data requires an approved application in Amazon's marketplace. Commerce Spine already carries that approval. Then there is the part nobody budgets for: Amazon changes report formats, deprecates endpoints and shifts fields, and every one of those is an evening you spend repairing a pipeline instead of running your business. That maintenance never ends, and it is the actual cost of the DIY route. You plug in and start building; the operational headache stays ours.
How is pricing metered?
Flat monthly subscription, priced by connected accounts. Free is one connected account, 30 days of backfilled history, 20 requests per hour, 40 per day, a 30-day window per query and 1.5 GB scanned per month. Paid is $49/mo for up to 3 connected accounts (brand and marketplace pairs) and $149/mo for up to 12, with custom pricing above that: 60 requests per minute, 1,000 per day, a 90-day window per query, and 150 GB scanned per month. First sync backfills 30 days on every plan, which is what Amazon releases in practice against a 90-day ceiling, and everything from that day forward is kept. Both paid plans include 5 hours with one of our senior AI developers, usable for onboarding, for migrating tooling you already built, or for standing up your first dashboards and alerts. Limits are applied per organization rather than per token, so extra keys do not buy extra quota. No credits, no overages, no per-seat fees. Your AI token costs are paid by you, directly to your model provider, exactly as they are today.
Can Commerce Spine change anything in my Amazon account?
Only through the action layer, which applies reviewed proposals to your Sponsored Products ads: keyword bids, campaign status, negative keywords and placement bids. Every change is logged. The data API reads, joins and serves your Amazon data; it does not change bids, listings, prices or inventory. When you want to act on an insight yourself, you decide how: through your own tools and your own code, where you can read every line before it runs. Every request is logged with the token that made it.
How fresh is the data?
As fresh as Amazon allows: performance rollups daily. Every live entity in the console shows its last successful sync, so you never have to guess whether a number is current.
How is this different from bundled AI seller tools?
Tools in that category bundle a chat AI, workflows and data behind one login and meter everything in credits, with model routing they control. Commerce Spine is the opposite architecture: we do the data layer, expose it through an AI-first API, and you bring your own AI on your own subscription. No captive UI, no credit meter, and your data only ever goes to the model you chose. If you are comparing us against a specific tool you already pay for, ask us on a call and we will walk through it honestly. Our DataHawk alternative page does that for one of them.
Are you a connector, or a warehouse?
A warehouse, and the difference decides what your agent can actually do. A connector proxies Amazon's live endpoints: it asks the question, hands back the answer and keeps nothing, so there is no history, no joins across sources, and every comparison means re-pulling data you already fetched. We ingest from Amazon Ads and Seller Central into storage you own a slice of, clean and normalize it, join it so a campaign row can meet an inventory row, and keep it. That is why your agent can answer "compare this week against the same week last quarter, by brand" in one query instead of orchestrating a dozen calls and hoping the rate limits hold.
Why use a managed Amazon data API instead of building on SP-API?
Amazon's Selling Partner API provides programmatic access to seller and vendor data. Building on the Amazon SP-API yourself means maintaining authorization, ingestion, retries, storage and joins across the sources you use. Commerce Spine maintains that warehouse and exposes a documented API. Its GraphQL interface lets your agent request named fields and entities. Every plan backfills 30 days at first sync, then retains data from that point forward. An MCP server is an interface to tools and data; it does not, by itself, provide this storage or maintenance. See the official Amazon SP-API overview and Commerce Spine API documentation.
Does Commerce Spine require an MCP server?
No. Claude Desktop and Claude Code use the official Commerce Spine plugin. Codex, Cursor, custom agents and scripts can call the same API directly with a scoped token. MCP is a protocol for connecting AI applications to tools and data; it does not inherently require another AI model or an extra model fee. Commerce Spine's distinction is the managed warehouse and documented API underneath your agent. Read the MCP architecture overview for how the protocol works.
SellerPlex is also an agency. Can its people see my data?
No, and we understand why you are asking: an agency that also sells you software is exactly where you should push. Two things keep it clean. First, isolation by architecture: every organization gets its own segregated warehouse, so there is no shared pool where your numbers could sit next to a SellerPlex client's. Second, separation by department: the agency side of SellerPlex has no path to customer warehouses. The people who can touch the infrastructure are the engineers who maintain it, for maintenance only, the same arrangement you already accept from every database vendor you use. On your side, access is limited to the people you invite through Team roles and the scoped API tokens you issue, every request is logged with the token that made it, and you can revoke any token instantly.
Where does my data live and who can see it?
Your data lives in a managed data warehouse on Google Cloud, connected through Amazon's own consent flow, which you can revoke at any time. Access on your side is controlled by scoped, revocable API tokens and console team management. Your prompts and query results flow between your machine and your chosen model provider under your agreement with them. We never proxy or read your AI conversations.

Get started for free. One account, no card, no expiry.

We onboard in small cohorts so every backfill, every schema question and every skill gets attention from the team that built it. Bring the AI you already run. We will bring the data.

  • Free forever on one connected account
  • Your model, your harness, scoped tokens
  • 5 hours with a senior AI developer on every paid plan
  • Cancel anytime

Prefer to talk first? Book a demo.

Questions or need a hand? [email protected]

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